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American Alpine Club Launches New Informational Campaign

3/5/2011, Golden, CO—The American Alpine Club has launched a new informational campaign that combines stunning photography with straightforward descriptions of the Club’s membership benefits: rescue services, lodging discounts, the Grand Teton Climbers’ Ranch, guidebook services, The American Alpine Journal, and more.

The new campaign features images from photographers such as Andrew Burr and John Scurlock, whose subject matter will appeal to alpinists, boulderers, and all climbers in between. Eight images are available for download in high resolution for use as desktop wallpapers or to share with friends.

The Unite Campaign, named for the AAC’s Vision of “uniting climbers to advance the climbing way of life,” will reach both AAC members and non-members. Current members may realize additional advantages to membership, and non-members will be introduced to the AAC’s impressive suite of benefits for the first time.

As the AAC adds and enhances existing benefits, the Unite Campaign will expand as well. Check back throughout 2011 for new downloadable photos and accompanying wisecracks.

Visit the new Unite Campaign on The American Alpine Club’s website: http://www.americanalpineclub.org/unite

About The American Alpine Club

The American Alpine Club provides knowledge and inspiration, conservation and advocacy, and logistical support for the climbing community. The Club awards more than $50,000 every year in the form of climbing, conservation, and research grants to budding adventurers. The AAC also manages a climbers’ campground in Grand Teton National Park, publishes the most sought after annual climbing publications, The American Alpine Journal and Accidents in North American Mountaineering, and cares for the world’s leading climbing library. Learn about additional programs and become a member at americanalpineclub.org. Join the AAC’s online community at facebook.com/americanalpineclub.